Generating leads is the backbone of any thriving fencing business. Leads turn into projects, which keep your company profitable and your crew busy.
However, with the rising costs of advertising and more competition than ever, it’s crucial to have a smart strategy for finding and closing leads.
Lead generation companies and marketing services can help, but not all leads are created equal. Some might cost more than they’re worth, while others may not be the right fit for your business.
To build a successful fencing business, it’s essential to adopt effective marketing strategies that not only attract more customers but also bring in qualified, exclusive fencing leads.
In this post, we’ll cover tried-and-true techniques to help you generate leads for your fencing company, keep costs manageable, and boost your brand recognition.
1. How Do You Attract High-quality Fencing Leads?
To bring in qualified leads who are ready to work with you, start by identifying your target audience.
This means thinking about who needs fencing services, why they need them, and where they look for contractors.
Generally, the target audience for a fence contractor includes homeowners, property managers, and commercial clients.
Conduct Keyword Research for High Search Intent
High-intent keywords attract customers who are already looking for your services.
Terms like “fence repair,” “chain link fence installation,” and “fencing contractors near me” show that potential customers are ready to act.
Use search engines and tools like Google’s Keyword Planner to identify keywords your target audience searches for most often.
Targeting these keywords in your content, ads, and website will drive more relevant traffic. For more ideas, consider fencing web designers.
2. Which Lead Generation Channels Work Best for Fence Contractors?
When looking for leads, choosing the right channels can make all the difference. Here are some of the most effective platforms and methods for fence contractors:
PPC Advertising (Pay-Per-Click)
PPC advertising lets you reach people directly searching for fencing services on search engines.
Such ads appear at the top of search results, making your fencing company more visible to potential customers.
Though PPC ads can be costly, especially for high-demand terms, they’re incredibly effective for bringing in exclusive leads.
Social Media Platforms
Facebook, Instagram, and even LinkedIn are powerful tools for fencing companies.
You can post photos of completed projects, share customer testimonials, and interact with followers to build trust and brand recognition.
Running targeted ads on social media can help you connect with users in specific areas, increasing the likelihood of landing local clients.
Email Marketing
Although it may sound old-school, email marketing is still a solid way to connect with potential customers.
Send emails to share tips about fence maintenance, announce seasonal deals, or showcase recent projects.
Make sure your newsletter posts are helpful and not too sales focused. You want recipients to look forward to hearing from you rather than unsubscribing.
Lead Generation Services
Some marketing companies specialize in lead generation services specifically for fencing contractors.
These companies often provide exclusive leads, which aren’t shared with other contractors, increasing the likelihood of conversion.
However, lead generation services can be pricey, so research the company’s reputation and lead price before committing.
3. Make Your Fencing Business Stand Out from Competitors
In a competitive market, standing out from other fence contractors is essential for securing more leads. Here’s how to differentiate your business and attract more fencing leads:
Highlight Your Expertise in Specific Services
Are you an expert in chain link fence installation, custom wooden fencing, or automated gates? Highlight these specialties in your marketing to attract a specific clientele.
Clients searching for specific services are often willing to pay a premium, so focusing on niche areas can improve your lead volume and the quality of your prospects.
Offer Free Consultations or Quotes
Most people love a good deal, especially when considering major home improvements.
Offering free consultations or quotes can be a huge selling point for potential customers. It’s also a great way to showcase your professionalism and give homeowners confidence in choosing your company.
Invest in Brand Recognition
By creating a memorable logo, catchy tagline, and consistent color scheme, you make your business easy to remember.
Invest in branded materials, like company uniforms and vehicle wraps, to make sure your trademark is visible whenever your team is on-site.
The more familiar potential customers are with your label, the more likely they are to contact you when they need fencing services.
Check out the web designers at Blue Collar Websites if you want to create a unique and eye-catching site for your business.
4. How to Improve Your Conversion Rate and Lead Quality
Finding new leads is one thing, but converting them into paying customers is another.
Improving conversion rates means spending less to get more clients. Here are a few tips to boost conversions for your fencing business:
Provide Detailed Project Photos
People want to see examples of your work before they hire you. Showcase before-and-after photos of fencing projects, especially ones that highlight your skills in chain link fences or custom installations.
When potential customers see the quality of your work, they’re more likely to reach out.
Follow Up Quickly
When new leads come in, respond promptly. The quicker you follow up, the higher your chances of closing the lead.
Customers often reach out to multiple fencing companies at once, and being the first to respond can set you apart.
Showcase Customer Reviews and Testimonials
Word-of-mouth recommendations are invaluable in the fencing industry. Ask satisfied clients to leave reviews on Google or other platforms.
When potential customers read these positive reviews, they’ll feel more confident in your services, making them more likely to choose you over other contractors.
5. Should You Hire a Lead Generation Company?
Hiring an outsourcing company to generate exclusive fencing leads can be a great way to bring in new customers quickly, but it comes at a cost.
Pros of Hiring a Lead Generation Company:
Access to Qualified Leads: Such companies specialize in targeting potential customers actively searching for fencing services. By outsourcing, you can access leads with a high search intent, increasing the chances of conversion.
Saves Time and Resources: Building an in-house strategy can take time, effort, and resources. Hiring a company lets you focus on other areas of your business while experts manage lead generation.
Scalable Lead Volume: A marketing company can scale campaigns according to your needs. If you want more leads during peak season, for example, it can boost campaigns quickly, helping you maintain a steady flow of potential customers.
Cons of Hiring a Lead Generation Company:
Increased Fencing Leads Cost More: Lead generation companies typically charge per lead, and those costs can add up.
Less Control Over Targeting: When you hire a third-party service, you may not have as much control over targeting and messaging as you would with an in-house strategy. This can be a drawback if you have specific customer profiles in mind.
Set Your Business Apart with Blue Collar Websites!
Standing out is crucial for a fencing contractor. A well-crafted, professional website can be a game-changer, helping you reach potential clients and boosting your brand’s credibility.
Blue Collar Websites specializes in creating premium and polished sites for service professionals like you.
An updated website labels you as an expert in the industry. You can custom make a site according to your preferences for only $97 within two weeks.
Make unlimited edits to your drafts, and enjoy the peace of mind knowing you can get a full refund if things go south.
Contact Blue Collar Websites at (740) 729-1010 to get started today!
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