Did you know that around 85% of single-family homes in the United States include a deck? Moreover, although their popularity is a bit lower than in the 2000s, 17.5% of new properties have this structure, as shown by the National Association of Home Builders' analysis of HUD/Census Bureau SOC data.
The popularity of these structures shows the great potential that a deck-building company may have to grow and achieve success. However, this requires solid knowledge, extensive experience, hard work, and the implementation of the right strategies.
If you want to stand out among competitors and build a huge customer base in order to turn your deck-building business into a leading one in the digital world, it all starts with lead generation. This can also be impactful when wondering how to get roofing leads.
But how can you reach wider audiences to attract prospective customers? There are many lead generation strategies, but this blog post will list the best ones for a deck builder business. Read on!
Build a Highly Converting Deck Builder Website
A website will serve as the first point of contact with customers and the storefront of your deck-building business. So, it should be well-designed, visually appealing, easy to navigate, and optimized for conversions.
Do you want to create a highly converting website for your decking business? Below are some tips that can help you:
Add a Clear and Compelling Call-to-Action (CTA)
Ideally, you should use action-oriented verbs, such as "Get a Quote," "Schedule a Consultation," or "Contact Us Now" to encourage website visitors to complete a task for you to get their contact details.
It's important to place CTAs prominently on your homepage, service pages, and throughout your website. Also, you can experiment with different button colors, sizes, and wording to optimize conversions.
Create a Mobile-Friendly Design
To make sure your website has a responsive design, ensure it adapts seamlessly to various screen sizes, from desktops to smartphones and tablets. Plus, optimize images and minimize code to improve page load times, especially on mobile devices.
Use High-Quality Visual Content
Do you want to build trust and attract customers? Showcase your high-quality workmanship with stunning images of completed deck-building projects!
You can also create short videos that highlight your services, customer testimonials, and behind-the-scenes footage.
Place Easy-to-Find Contact Information
To generate more leads, make it easy for potential customers to reach out with a simple, well-organized contact form. Also, provide various contact methods, such as phone numbers, email addresses, and social media links.
Optimize Landing Pages
Create specific landing pages for different marketing campaigns or services to maximize conversions and use clear, concise language to grab visitors' attention.
Remember that you need a strong value proposition. Therefore, you should highlight the unique benefits of your deck-building services through your website, too.
Customer Testimonials
It's always a good idea to display positive reviews and testimonials from satisfied customers to build trust and credibility. Use video testimonials to add a personal touch and enhance the impact of customer feedback.
With these strategies, you can create a website that not only attracts potential customers but also converts them into paying clients.
Focus on Search Engine Optimization (SEO)
Search engine optimization (SEO) is crucial for increasing your website's visibility and attracting organic traffic, so it should be part of any deck builder marketing strategy.
Effective deck builder SEO starts with keyword research. You should identify the terms or phrases that are related to your business and people may use to find your services.
Use tools such as Google Keyword Planner to find keywords and phrases that potential customers are searching for, such as "deck builder near me," "custom deck design," or "composite deck installation."
Tip: Focus on longer, more specific keywords to attract highly targeted traffic and generate exclusive leads.
On-Page and Off-Page SEO
On-page and off-page SEO are two important strategies if you want to attract website traffic. Here's what you should consider:
On-Page SEO:
Create compelling title tags and meta descriptions that include relevant keywords and optimize them.
Use header tags (H1, H2, H3) to structure your content and incorporate keywords.
Publish informative blog posts and articles about deck design, maintenance, and industry trends.
Use descriptive file names and alt text for images to improve search engine visibility.
Off-Page SEO:
Acquire high-quality backlinks from reputable websites to boost your domain authority.
Ensure your business information is accurate and consistent across online directories, such as Google Business Profile, Yelp, and Bing Places.
Share valuable content on social media platforms to increase brand awareness and drive traffic to your website.
By prioritizing SEO, you can improve your website's ranking in search engine results pages (SERPs) and attract more organic traffic, which is essential to getting and converting leads. For more ideas, consider a website designer for deck builders.
Create and Optimize a Google Business Profile
A Google Business Profile is a powerful tool for local businesses. It helps you reach potential customers in your area and manage your online reputation. Just follow these steps:
Create a Google My Business Profile:
Sign Up:Â Create a Google account and sign up for what was previously known as Google My Business.
Verify Your Business:Â Check if Google sent you a verification code by mail or phone.
Complete Your Profile:Â Fill in all the required information, including your business name, address, phone number, website, and business category.
Optimize Your Profile:
Add High-Quality Photos:Â Upload professional photos of your business, your team, and your completed projects.
Write a Detailed Business Description:Â Write a compelling business description that highlights your unique selling points and services.
Set Your Business Hours:Â Specify your business hours and any special holiday hours.
Determine Your Service Area:Â Define your service area to target specific neighborhoods or cities.
Encourage Customer Reviews:
Prompt Customers:Â Ask satisfied customers to leave reviews on your Google Business Profile.
Respond to Reviews:Â Respond to both positive and negative reviews as soon as possible and with professionalism.
Having a Google Business Profile can improve your local search rankings, attract more customers, and build a strong online reputation.
Leverage Local Listings
Local listings are quite important for deck-building businesses, as they also help you connect with potential customers in your specific geographic area. You just need to optimize them. Below are some tips:
Claim and Verify Your Google Business Profile
Did you create a Google Business Profile? The first step is to add a comprehensive description, detailed information about your business and opening hours, and high-quality photos. Plus, you should ensure your business name, address, and phone number (NAP) are correct and consistent across all platforms.
Optimize Local Directories
Creating and verifying listings on popular local directories, such as Yelp, Bing Places, and Yellow Pages, can help your business stand out in local markets, too. You should maintain consistent NAP information across all directories and respond to reviews and questions promptly to build a positive online reputation.
Implement Local SEO Tactics
Local SEO is another strategy that can help you grow your business in your specific area. Start by incorporating location-based keywords into your website content, such as "deck builder in [city name]" or "[city name] deck contractor."
Then, build citations on local directories and websites to improve your local search engine ranking.
Local partnerships can also help. You can collaborate with local businesses, such as landscape designers or home improvement stores, to cross-promote each other's services and get referrals.
Use Google Ads to Attract Exclusive Deck Leads
Google Ads is another popular tool for generating high-quality leads for a deck-building business. Many marketers use it because it allows them to target specific keywords and demographics.
In other words, you can define your target audience based on specific factors (such as age, gender, location, and income level) or identify the interests of your ideal customer (such as home improvement, outdoor living, or DIY projects) and adjust your ads accordingly.
Moreover, you can leverage Google's geo-targeting features to target geographic locations in order to reach potential clients in specific areas and add keywords to make sure your ads are displayed to audiences that are more likely to use your services.
Do you want to create a compelling ad copy? Consider these tips:
Write a concise and attention-grabbing headline that highlights your unique selling proposition.
Use persuasive language to convince potential customers to click on your ad.
Include a strong CTA, such as "Get a Quote Now" or "Schedule a Consultation Today."
To ensure your Google Ads campaign is successful, you should create separate landing pages for each one and ensure they're all optimized for conversions.
Finally, you should always track and analyze your results. These are two methods that can help you assess your campaign's performance.
Key Performance Indicators (KPIs):Â Monitor key metrics, such as click-through rate (CTR), conversion rate, and return on investment (ROI).
A/B Testing:Â Experiment with different ad variations to identify the most effective approach.
Get Online Reviews
Online reviews can help you build trust and credibility. So, you should encourage your satisfied customers to leave reviews on the most popular platforms, such as Google, Yelp, Facebook, and other relevant review sites.
These are some tips to get more online reviews:Â Â
Provide customers with a simple link or QR code to leave a review to make this easier.
Send personalized emails to recent customers asking for feedback.
Consider offering small incentives, such as discounts or freebies, to encourage reviews.
Respond to both positive and negative reviews promptly and professionally.
Provide solutions to complaints.
Encourage satisfied customers to talk about their experiences instead of just saying your business is "the best."
Educate Customers Through Content Marketing
Content marketing is a great way to attract and engage potential customers. By offering valuable information in the form of blog posts, articles, and videos, you can establish yourself as an industry expert.
While there are many strategies, your deck-building company can greatly benefit from the following:
Blog Posts:Â Write informative blog posts about deck design, maintenance, and other relevant topics.
Video Content:Â Create videos that showcase your work, provide tips, or answer common questions.
Social Media Content:Â Share engaging content on social media platforms, such as Instagram, Facebook, and Pinterest (This one can be really converting for deck-building businesses because it's highly visual).
Email Marketing:Â Send regular email newsletters with helpful tips, promotions, and project updates.
Build a Strong Social Media Presence
Social media is key for connecting with potential customers and building brand awareness. If you actively engage with your audience, you can generate leads and foster customer loyalty. Just consider the following:
Choose the Right Platforms:Â Focus on platforms where your target audience is most active.
Share High-Quality Content:Â Post visually appealing images and videos that showcase your work.
Engage with Your Audience:Â Respond to comments and messages promptly.
Run Social Media Contests:Â Host contests and giveaways to encourage engagement and attract new followers.
Leverage Pay-Per-Click (PPC) Advertising
PPC advertising is a paid advertising model where you pay a fee each time your ad is clicked, so it works as an "incentive." Plus, you can target specific keywords to reach potential customers at the exact moment they're searching for your services.
These are some of the options you can consider:
Google Ads:Â Use Google Ads to target keywords related to deck building, such as "deck builder near me" or "custom deck design."
Social Media Ads:Â Use social media platforms, such as Facebook and Instagram, to target specific demographics and interests.
Retargeting:Â Show ads to people who have previously visited your website but haven't converted.
Don't forget to monitor your PPC campaigns to measure their effectiveness and make necessary adjustments.
Final Thoughts: Boost Your Lead Generation Efforts Today!
In today's competitive landscape, generating leads is essential for the success of any deck-building business. By combining traditional marketing techniques with modern digital strategies, you can effectively attract and convert potential customers. We can advise on how to get chimney sweep leads as well.
Remember to focus on building strong relationships with your clients, offering exceptional service, and consistently delivering high-quality work. Paired with the strategies outlined in this blog post, this can help you generate more leads, grow your business, and achieve long-term success.
Call Blue Collar Websites Today!Â
Your website will be your digital storefront -- the place where potential customers can learn about your services, view your portfolio, and contact you for a quote. If you're ready to take your business to the next level, Blue Collar Websites can help.Â
For just $97 per month, you can have a professional website that will help you generate more leads and grow your business. Contact us today at (740) 729-1010 to learn more!
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