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How to Get Roofing Leads - A Comprehensive Guide

Writer's picture: Caleb AndersonCaleb Anderson

Starting and running a roofing business is challenging. There are so many things one has to consider, such as working capital, location, and customer acquisition.


Learning how to get roofing leads is just one of many steps, but it could be the most important.


It's crucial to realize that 60 percent of companies claim that generating high-quality leads is the biggest challenge they face.


A roofing company might be the best in the area, but it won't get much business if it's not generating leads.


Whether the owner wants to focus on residential or commercial roofing prospects (or a mix of both), they need potential customers who require those services.


Overall, it's important to learn some of the best ways to generate roofing leads and grow a business, which is what readers will focus on today. Our team can also share insight on how to get concrete leads.



Getting Leads for a Roofing Business - Various Methods

Getting Leads for a Roofing Business - Various Methods


If one wants to generate roofing leads, it's crucial to consider these methods:


1. Expand the Network

When focused on ways to generate roofing leads, the owner needs to consider expanding their professional network. Getting involved with associations and industry groups allows one to meet more people. Here are a few places to start:


Chambers of Commerce and Local Business Associations

Joining a chamber of commerce or a local business association can help one meet other professionals in that area. They can then promote the company. Members are often listed in the organization's directory, meaning others in the community will learn about the brand.


Landlord and Rental Associations

If the business owner lives in an area with a big rental market, they might want to join a landlord association. Getting involved offers more chances to meet potential customers and build trust.


Most of the members own multiple properties, so they need quality contractors. Landlord associations also host regular events and meetings to help everyone exchange information and socialize.


Trade Shows

Trade shows are also a great resource, especially the ones that focus on industries related to roofing, such as real estate, home-building, and remodeling. It's much easier for a person to meet potential clients and partners nationwide.


Many trade shows also offer educational seminars on various topics.


When one attends a trade show in person, they should bring business cards with them to exchange information with potential customers and partners. Likewise, it's best to take time to talk to everyone to understand their needs.


2. Grow the Roofing Company With a Digital Marketing Strategy

Digital marketing for roofing businesses offers an opportunity to reach people in that moment of need on a device of their choice. Whether focused on paid or organic search, content marketing, or social media campaigns, it's easier to establish trust with potential customers and convince them of the benefits of the owner's brand.


Search Engine Optimization (SEO)

Whenever one uses optimized content, one can gain visibility, showing up as a preferred roofing business in the local market.


Potential customers will be online looking for roofing services. However, the owner must take control to ensure that they're organically moving up the list of search engine results pages (SERPs). Learning how to get leads and staying ahead of the competition are top priorities that can help one bring in more sales.


Local Keyword Optimization

Ranking high on a search engine starts with using location-specific keywords on the brand's website. This will tell Google that the business is relevant to people in the area.


For example, if there is a roofing company in Atlanta, appropriate keywords can include:


  • Atlanta roofing contractors

  • Roofing company in Atlanta

  • Atlanta roofer


The person should optimize their website to rank higher in the local search results, as well. That will help them ensure that more customers in the area will find that brand when researching roofing companies.


It's also important to include location-specific keywords on the website. Roofers should ensure the NAP (name, address, and phone number) information is consistent across all those online listings. One must claim and verify their Google Business Profile to increase visibility without spending much money. For more ideas, consider a web designer for roofers.


PR and Link-Building

Link-building and PR (public relations) are also excellent ways to obtain roofing leads. Getting featured on resource lists, industry-specific sites, local news, and high-authority websites can help one build credibility.


Overall, one could start by pitching stories about the company to industry-specific websites and local news outlets. Likewise, it's important to build backlinks to the brand site through guest blogging and other options.


Roofing contractors often have many partners, so they should consider reaching out to them about adding a link to the business's website. This can generate leads without costing much.


Organic Search Profiles

Creating profiles on various review sites can also be helpful. Websites like Bing Places, Yelp, and Google Business Profile will improve a brand's organic search visibility. Customers in the area might research a roofing company and will likely find the ones promoting themselves more.


Typically, it's easy to create a Google Business Profile, and the benefits are worth the effort. Essentially, these directories offer free advertising for the brand, so they should be updated regularly. One should ensure they're including detailed information, such as photographs, contact data, company hours, pricing, and services offered.


Pay-Per-Click (PPC) Search Advertising

PPC advertising is very cost-effective and helps people put ads on the SERPs.


Most forms of advertising require one to pay regardless of whether someone visits the website. With PPC ads, a person only spends money when someone clicks on that advertisement.


Paid and Organic Search Media

Social media marketing can help a business owner connect with potential and past customers to boost their roofing lead generation strategies. Using a mixture of paid and organic options can ensure one reaches new clients and grows the company effectively and quickly. Here are a few platforms to consider:


Facebook

Facebook is one of the most popular social media platforms, and it can help one market their roofing business. It's easy to create a free company page and then answer questions, post updates, and offer discounts.


Paid

Paid Facebook ads can help the roofing business reach a wider audience. There are even targeting options to ensure that the advertisements are seen by those in that specific service area.


Organic

While paid ads can help, it's important to grow a Facebook following organically to reach potential customers. This includes sharing informative, beneficial, and engaging content like photos, blog posts, video tours of a project, and infographics.


When people leave questions or comments on posts, it's best to respond quickly. That shows everyone that the owner cares about providing excellent customer service.


NextDoor

NextDoor is a platform that connects people to others in the local community. Paid ads can help one reach new customers, though organic posts are also effective.


Paid

Businesses have many advertising options available on NextDoor, such as boosted articles, sponsored posts, and ads that target specific interests, behaviors, and demographics. Here is a breakdown of each version:


  • Sponsored posts help a person reach a specific audience with their content.

  • Ads can help one feature special offers and discounts, such as a free estimate or a percentage off a roof installation.

  • Boosted posts help one increase the reach of existing content.


Organic

Generally, business owners can create a free profile here, which allows them to answer questions, post updates, and offer discounts. Plus, they can join groups and participate in relevant discussions.


This is the place to build credibility and trust with potential customers in the community. Create engaging and helpful content that showcases the brand's expertise in the roofing industry.


Instagram

Instagram is more of a visual platform, but it's ideal for showing off some of the work the roofing contractor did.


Paid

A roofing business needs to reach the right audience, and many people like visuals. Therefore, Instagram Ads is the perfect solution. One can offer discounts and special offers, but there are also sponsored posts available. The brand owner can pay so that their content is seen by a large audience.


People using Instagram often scroll quickly. Ultimately, one should ensure the ad copy is eye-catching and concise for the best results.


Organic

Most social media platforms allow business owners to create free profiles, and Instagram is no different.


Creating an organic strategy is crucial. Companies should focus on posting beautiful videos and photos related to the roofing business and building a following. This might include before/after shots of projects and behind-the-scenes features of the team in action.


Another important tip here is to interact with users by commenting on and liking posts. That helps a person build relationships within the community, eventually ensuring that they generate more roofing leads.


LinkedIn

LinkedIn is actually a professional networking site that one can use to connect with potential customers. While the paid features are effective, organic posts are often better at generating qualified leads.


Paid

There are many advertising options available on LinkedIn, which one can use to reach their target market. Utilize these ads to find people based on location, company size, and job title.


For example, it's possible to target those who work in real estate, property management, and construction. These companies and people will likely require roofing services at some point.


Organic

Business owners should create a free profile on LinkedIn. Then, they can share high-quality content, including case studies, infographics, and blog posts. Those things will position them as experts in the roofing industry.


Company owners should also join groups and participate in relevant discussions to build relationships with referral partners and potential leads.


3. Improve the Sales and Customer Experience

Streamlining the sales process and improving a user's customer experience are great ways to generate more roofing leads. Check out these ideas:


Automation

Sending automated emails to potential customers might result in more leads. Ultimately, it's easy to keep in touch, and show clients that the brand cares and wants everyone to have a great experience.


People don't like pushy salespeople. Automated emails will give the impression that one is diligent but respectful. Plus, it's possible to set up auto-responses for FAQs.


Remote Access

Using roofing software compatible with a mobile app can help generate leads because it allows one to take measurements and provide estimates on the fly. It's easy to offer potential customers the information necessary without scheduling more appointments or taking time away from other tasks.


Likewise, mobile software is highly efficient, making it easy to showcase one's expertise and professionalism in the roofing industry. The owner can seal the deal while offering a great first impression effortlessly.


Reputation Management

As business owners, online reputation is crucial, and it's important to manage that effectively to show people that they're attentive and responsive.


One method is to ask satisfied customers to leave feedback, generating positive reviews. Having those gives the team more leverage to use during all areas of the sales cycle, especially the pitch.


It's also crucial to respond to negative reviews. By doing so, one can show that they care and are willing to make it right. This will help to generate leads in the long run.


4. Leverage Partner and Customer Referrals

When a customer is satisfied, they will tell their colleagues, family members, and friends about the business. That is a vote of confidence and can be a huge endorsement for roofing contractors.


Referrals are crucial for a roofing business. Leveraging them effectively is a smart marketing strategy because it's efficient and inexpensive.


Cultivating relationships with current customers, former clients, and business partners can turn the referral program into a lead-generation machine.


Getting Referrals

If one wants to get more leads through referrals, here are a few ways to do it:


Requesting Referrals

The best way to get referrals is to ask for them. However, it's wise to personalize the message because people want to feel like part of a community instead of another lead source.


Some brand owners dedicate a page on the website so that customers and partners can refer others and leave reviews. It's also possible to include requests in follow-up emails, post-service thank-you messages, and newsletters.


Often, it's helpful to include a discount coupon in the referral request. The customer can use it personally or share it with their family and friends.


Regardless of the method chosen, it's wise to ensure that one is requesting referrals regularly. They should keep it simple so that it's easy for people to use the system.


Offering Incentives

Though touched upon earlier, offering incentives is a great way to encourage partners and customers to provide referrals. Things like gift cards, a discount on future services, and revenue sharing are all highly popular methods.


Many businesses find that providing incentives will increase how many quality referrals they get!


Others feel that offering an incentive can cheapen the referral process. Plus, if one doesn't handle things correctly, they could cost themselves more money than they make from the new business.


Ultimately, the incentive must be valuable enough so that people talk about the company. However, it can't be significant enough to hurt the brand's bottom line.


Managing Referrals

Once a person starts receiving partner or customer referrals, it's crucial to manage them correctly so that everyone has a positive experience. These tips can help one do that:


  • Have a system that tracks and follows up with new roofing leads generated from the referral program.

  • Make sure to reach out to new customers as soon as possible after receiving the referral. It's best if they hear from the company quickly so that they don't forget they requested information or services.

  • Keep track of those who refer people to the brand, and properly follow up with and thank them.

  • Build rapport and trust immediately by telling the potential customer who referred them to the brand.

  • Send personal thank-you notes to the partner or customer who made that referral. They will likely appreciate the gesture, which might bring in more roofing leads in the future.

  • Ensure that the referral program is updated and relevant so that people are more motivated to participate. Regularly evaluate what's working, making changes when necessary.


Request Assistance From Blue Collar Websites Today

Request Assistance From Blue Collar Websites Today


Roofing contractors significantly rely on lead generation. While word-of-mouth can help tremendously, there are things professionals can do to showcase their brand and boost revenue.


Ultimately, getting quality leads is only the first step because one must then turn them into sales. Having a holistic strategy is crucial here.


Though sending direct mail flyers can be beneficial, online advertising is now the most important thing to consider. Likewise, lead generation relies heavily on social media, search engine optimization, and email marketing.


Blue Collar Websites can help you generate quality roofing leads, and it all starts with your site. You require engaging content to share on social media platforms, SEO to ensure you're using the right keywords, and CTAs that make people act. Plus, we can create a page for your referral program, ensuring that everything is streamlined. We can also provide information on how to get deck building leads.


Lead generation starts with your website because you must promote your brand online. Let us help you create a site that draws people in. Be more visible, reach targeted markets, showcase your expertise, and enjoy better results in the long run. Contact us today to learn about our services.

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