Getting leads is one of the most frustrating things to do for contractors. There are so many strategies to consider and a lot of ways to do them wrong. Without the right guidance, you will only be losing your time and hard-earned money.
Understanding how to generate concrete leads online is a skill that everyone deserves to learn. If you want to get more concrete jobs, you must start applying these tips as soon as possible.
Every business has unique goals, so you must find what fits your needs the most. In this guide, we'll cover the best strategies to get more concrete leads. Are you ready to boost your business like never before?

The Ultimate Guide for Generating Concrete Contractor Leads
You can do many things to get concrete job leads. Whether you take your strategies online or offline, doing them right will give you excellent results in a shorter period.
Keep in mind that not all the strategies mentioned below will give you immediate results. These can also be helpful when determining how to get remodeling leads. Some of them will take a while, so you must be patient.
Let's get started!
Understand the Difference Between Leads and Qualified Leads
Although both terms seem similar, there's a key difference between the two. This will help you determine where you should focus your efforts, depending on which stage your business is at.
A lead is a potential customer. These people have shown interest in your service by filling out your contact form or subscribing to your newsletter, for example.
Qualified leads, on the other hand, are people who meet specific criteria that make them more likely to become customers.
The main difference between the two terms is that leads may not necessarily become customers. Qualified leads are evaluated based on their quality and readiness to buy from you.
You can separate qualified leads into two:
Marketing Qualified Leads: They are leads who have shown interest in your brand based on your marketing efforts. These people may have clicked on an ad, visited your website often, sent you an email, etc.
Sales Qualified Leads: SQLs are people who are further down the sales funnel. In other words, they have met specific requirements that indicate they're a great fit for buying your services. These people have concrete intent to buy.
As you can see, qualifying leads will make you much more efficient during sales. It will also help you maximize marketing ROI and improve your customer relationships.
You must set specific criteria to qualify leads, including budget, needs, demographics, engagement, etc. To make things easier, you can set a "lead scoring system," which assigns points to your leads based on whether they match your criteria. For more ideas, consider concrete company website design.
Establish Your Brand's Unique Selling Point (USP)
A person's lead generation efforts won't mean much if they don't stand out from the rest. Many local concrete contractors fail to create a Unique Selling Point (USP).
In essence, a USP is a feature or characteristic of your service that makes it different from the rest. In other words, it's what makes you special and explains why people should choose you over the rest.
The great part about USPs is that they can be anything, including your years of experience, prices, reputation, etc. Anything that sets you apart from the competition will work as a USP that you must advertise.
Even if you don't know what your USP is yet, you can take inspiration from your competitors. See what their USP is, and think about how you can make yours even better.
Take as much time as you need during this process, as it will make the process of generating concrete contractor leads much easier.
Work on Your Online Presence Through SEO
One big step on your concrete contractor journey is to work on your online presence. This means you must make yourself visible on the internet. How do you achieve this?
Creating a website is an excellent place to start, and you must count on search engine optimization (SEO) to make all your efforts count. SEO involves a series of processes that will show your business at the top of Google and other popular search engines.
Some of the processes involved in SEO include:
Website optimization
Keyword research
Content creation
Link building strategies
Backlinks
"Featured snippet" optimization
If you want to have an even better chance of generating concrete service leads, consider optimizing your local SEO too. Local SEO helps your business appear to people searching for related services in their area. This means that, when someone looks up "concrete contractors near me," you're more likely to appear at the top of the results.
You can work with website designers and SEO specialists to optimize your strategy. The team at Blue Collar Websites, for example, can help you create trade-specific designs that attract more people.
Create a Google Business Profile
One of the greatest ways to generate leads is to create a Google Business Profile. It's also one of the best local SEO strategies out there!
Creating a GBP is free, and the process is relatively simple. By creating one of these profiles, you make it much easier for people to learn more about you and your services. It also offers a space where people can check out photos and reviews related to your company.
Optimize Your Social Media Profiles
Never underestimate the power of social media. Whether you work on concrete patios or retaining walls, you must leverage the benefits of social media marketing.
Creating a social media profile is free. You can start by creating accounts on Facebook, Instagram, or even LinkedIn. Posting on these websites is also free.
Once you're ready to move on to the next step, you can start investing in marketing campaigns and ads. About 54% of social media users use these platforms to research products, so think about what you can do to attract people to your business.
Some of the best strategies include generating useful and quality content and engaging with your followers. If you do it right, you could get free concrete leads.
What if you don't know how to operate social media profiles? You can seek help from marketing experts. They will give you all the plans necessary for achieving your goals.
Create Strategic Alliances
Most of the time, your success will rely on partnering up with the right people. As you start growing your business, you should seek alliances with popular suppliers, such as hardware stores.
Not only is this a great idea to make it easier for you to find materials, but it also improves your marketing efforts. Partners who are happy with the relationship are more likely to recommend your business to their customers. In some cases, you can get a steady stream of leads this way.
Build a Solid Content Marketing Strategy
This page has mentioned the term "marketing" a lot, but what does it mean for your business?
Simply put, content marketing refers to information you can share with your potential customers.
The point of content marketing isn't to promote your brand. Instead, it's meant to provide valuable material that your audience can use. If you do it right, you can stimulate interest in your products and services.
Many businesses create blog posts and informative articles that help them make decisions. A post named "Why Concrete Retaining Walls Are the Perfect Upgrade for Your Home" is perfect if you offer this kind of service.
You'll provide valuable information about the topic and then plug your services at the end or in a strategic section. People looking up these topics are likely thinking about getting these services, so this is an opportunity you shouldn't miss.
Focus on Email Marketing
Although email marketing is a relatively "old" strategy, it still works wonderfully!
Staying in touch with your customers via email can help you get plenty of leads over time. This is a great way to promote your services, encourage client loyalty, and build solid relationships.
To start with your strategy, you must:
Define your target audience.
Set goals for your campaign.
Pick the right marketing platform.
Build and segment your email list.
Create attractive emails.
Launch your campaign and monitor the results.
Consider Attending Trade Shows
While attending trade shows isn't necessarily an idea you can take online, it's a great way to get yourself known locally.
Make sure to provide something valuable to the people while you're at the show. Also, take this as an opportunity to learn more about your target audience and competition.
If you do everything right, you can significantly boost brand awareness among your potential clients. This can also be helpful when questioning how to get roofing leads.
Work on Reputation Management
Reputation management refers to how people view your brand. Thanks to sites like Yelp and Google Reviews, people can easily look up information about your company, which will help them decide whether you're worth their money.
You will likely get good and bad reviews as you build your business. The key is to balance them properly. People won't hire you if your page is filled with bad reviews.
Some strategies you can consider include:
Ask your customers for reviews.
Work on getting an average rating of four stars. New businesses with a perfect score look suspicious to the public, and those with poor ratings aren't usually trusted.
Respond to reviews, whether they're good or bad. Show people that you're interested in improving and that you value all the feedback you're getting.

Should You Buy Leads for Your Concrete Business?
A common "strategy" you'll find online involves buying leads. Many companies offer this service and promise excellent results.
While you can buy leads, that doesn't mean they will be of the highest quality. Remember, it's not worth it to get thousands of leads if you can't do anything with them.
Your goal should always be to attract leads that will eventually become paying customers. If you want to play it safe, the best option you can consider is to work on your marketing strategy to attract leads organically.
Bottom Line
Generating concrete leads isn't easy, but it's not impossible either. With all these concrete lead examples, you'll be on the right path to success after implementing them.
Take your time with each of the strategies mentioned above, and pick the ones that best fit your company. With enough patience and testing, you'll start reaching the people you want eventually.
Comments