top of page

How to Get Remodeling Leads | Best Tips and Strategies

Writer's picture: Caleb AndersonCaleb Anderson

Although the current housing market is experiencing a period of reduced activity and renovation expenditure fell significantly during the first quarter of 2024, predictions for home improvement are quite optimistic.


According to the latest Leading Indicator of Remodeling Activity (LIRA) report published by the Harvard Joint Center for Housing Studies, homeowners are expected to increase their spending on improvements and repairs during the first half of 2025.


The Home Improvement Research Institute (HIRI) also has positive expectations regarding the market's size, forecasting a 3.9% rebound next year. Its October 2024 Size of Market report suggested that the professional market could surpass the consumer market's growth in the coming years by increasing at a 5% rate from 2026 to 2028.


Do you operate a home improvement business? Are you a remodeling professional? This growth presents golden opportunities to thrive in the industry, as you'll be able to capitalize on the increasing demand for your services.


But you have to be proactive in order to position yourself for success in the coming years. If you want to leverage the home improvement market's growth and the increasing demand for remodeling services, you need to boost your competitiveness, which can be achieved through lead generation.


Have you ever wondered how to get potential customers to choose your home remodeling business? An effective marketing strategy can help you reach the right audience and engage with prospects and how to get concrete leads. Below are the best tips for generating leads in this industry!


What Is Lead Generation?

What Is Lead Generation?


First things first, do you know what a "lead" is? This term is used to describe someone who can be considered a potential customer because they have expressed interest in your products or services by:


  • Connecting by phone call, email, or direct message on social media platforms.

  • Filling out a contact form on your website.

  • Downloading a brochure or guide.

  • Requesting a quote or consultation.

  • Subscribing to your email newsletter.

  • Attending your events, such as webinars or workshops.


How Can This Strategy Benefit Your Home Remodeling Business?

Lead generation is a marketing strategy that focuses on such individuals. This tactic can help you engage with your audience in a more natural way and nurture prospective clients through the sales funnel in order to convert them into paying customers.


Any business can benefit from lead generation. Your remodeling company can leverage this strategy to build brand awareness, reach a wider audience, stand out among competitors, drive more sales, and foster loyalty to maintain long-term relationships with customers.


Best Lead Generation Strategies for Home Remodeling Businesses


Do you want to know how you can generate more remodeling leads to take your business to the top? Find the best tactics and tips below!


Build an Attractive Website

An attractive, fast-loading, and user-friendly website is the best tool for generating home remodeling leads in today's digital era. Millions and millions of people are searching for what they need on the internet right now.


If you want potential customers to find your business, you have to be in the digital landscape and build a solid image in the online world. But this isn't just about having a website but about using it the right way.


What you display matters. Make sure your website offers valuable information to visitors, such as key details about your business, the services you provide, your pricing structure, and more. You can also create a "portfolio" or "gallery" section to showcase your completed projects.


For instance, do you need bathroom remodeling leads? Display photos and videos to show how you've successfully transformed this important space before or include positive reviews and feedback from satisfied customers to demonstrate your expertise and trustworthiness.


Just remember that you should always consider how you'll convert visitors into leads and build your website accordingly. Adding a form that users can fill out to get more information or request a quote is a great option to collect their contact details, for example.


To encourage visitors to take a specific action, such as downloading content or subscribing to your newsletter, place a Call-to-Action (CTA) on strategic pages. You can also add chatbots to engage with potential customers and answer their questions or learn more about their needs and preferences.


Invest in Search Engine Optimization

Search engine optimization, also known as SEO, should be part of your marketing budget if you're interested in building a solid online presence and generating home improvement leads. Actually, it's essential for any business that operates in the digital world.


A well-designed SEO strategy can help your website rank higher on search engines. In other words, you can get more people to discover your business when searching for a term related to home improvement or remodeling online, attracting more traffic and potential leads.


What SEO Should Focus On

If you want to optimize your website for search engines, you should:


  • Do some keyword research to identify the terms, phrases, or questions related to your business that potential customers are searching for.

  • Naturally incorporate those keywords into different parts of your website, such as your home page, title and heading tags, meta descriptions, and blog posts.

  • Understand the intent behind search queries and create quality content that addresses user needs.

  • Ensure the content is high quality, has the right length, and offers something of value without unnecessary fluff.

  • Implement schema markup to help search engines understand your content better and display rich snippets in search results to increase click-through rates.

  • Compress images, optimize codes, and leverage browser caching to minimize page load time and improve user experience.

  • Optimize your website for mobile devices to benefit from the growing mobile search traffic.

  • Ensure your business website is equipped with the right technology to encrypt data and protect users' sensitive information.

  • Optimize images with relevant alt text to improve search engine visibility.

  • Promote your website on social media platforms and local directories to increase brand visibility.

  • Get high-quality backlinks from reputable sources to boost your website's authority and domain ranking.

  • Create a Google Business Profile and include local keywords to appear in local searches.

  • Regularly update your content to keep your website fresh.

  • Use metrics and analytics to monitor your website's performance, identify potential areas for improvement, and optimize your strategy.


SEO can be time-consuming. Google's algorithm is subject to constant updates, so you should strive to keep up with the latest trends in order to keep your website up-to-date. Additionally, it can take months for your business to appear on the top Search Engine Results Pages (SERPs). However, it's still one of the best strategies to land more leads.


Partner with Local Businesses

Partnerships and collaborations can help you reach new potential customers and, consequently, boost your remodeling lead-generation efforts. Ideally, you should choose businesses that target your same audience but aren't your direct competitors.


If you partner with other local businesses, you can introduce your services or solutions to an existing customer base that may already be interested in what you offer. Plus, your collaborators already have a relationship with those customers, so their recommendations will make it easier to convert them into potential leads.


Here are some businesses or professionals you might consider collaborating with:


Interior Designers

Teaming up with interior designers can be a game-changer for remodelers. Designers may be working on a room makeover and realize that larger structural changes are required, so they can refer clients in need of these projects.


These professionals may also need remodeling experts' knowledge to conceptualize a new layout, too. In turn, you can refer clients for finishing touches and design consultations to improve spaces' appearance or functionality.


By collaborating with interior designers, you can offer clients a seamless experience from design to construction, which can be beneficial for both businesses.


Real Estate Agents

New homeowners often turn to real estate agents for advice on home improvement projects. If you build a working relationship with these professionals, they'll mention your business name when their clients ask for recommendations on remodeling contractors.


In return, you can refer clients to the agent for any real estate needs, whether they seek advice on home improvement projects or want to sell/buy a property, creating a mutually beneficial partnership.


If you build a strong relationship with real estate agents, you can position your company as the go-to choice for remodeling services. Additionally, you can share insights into industry trends so that you both stay up-to-date with the latest developments and offer the best services in your areas.


Large Construction Companies

Partnering with larger construction companies can also be a great idea for your remodeling business. These collaborations offer opportunities for subcontracting work and can even promote lead sharing.


You can collaborate on projects that exceed your capacity, for example. Larger construction companies can also outsource their work to you when they're understaffed or during busy periods.


By collaborating with these companies, you can increase your revenue and gain valuable experience working on larger-scale projects, which can be a strategic move to scale your business and expand your service offerings. Plus, it can help you generate home improvement leads.


Employment Email Marketing Strategies

Email marketing is another key strategy when it comes to lead generation. Many people believe that it's only suitable for large companies, but that's a common misconception. This tactic can help you get quality leads to grow your business, even if it's small.


For example, you can send out email newsletters to people who have used your services before to inform them about new offers or price discounts and attract repeat customers.


If there's one tool that can help you stay in touch with your customers, that's definitely your email. However, that doesn't mean you have to send hundreds of emails to everyone who has ever requested information about your business. You should be strategic.


Tips for Creating an Effective Email Marketing Strategy

When designing your email marketing strategy, consider the following tips:

  • Make your email content clear, concise, and easy to digest.

  • Divide your contacts based on their interests and send emails to segmented audiences.

  • Use personalized greetings, addressing recipients by name to give a more personal touch to emails.

  • Create compelling subject lines with strong action verbs and a sense of urgency.

  • Make your emails mobile-friendly.

  • Build your email list instead of buying it.

  • Incorporate high-quality images and infographics when necessary.

  • Keep your design clean but make sure it showcases your branding.

  • Include a clear and strong CTA.

  • Maintain a consistent brand voice and style.

  • Monitor open and click-through rates to know if your efforts are paying off or if your campaign needs to be improved.


Work on Your Social Media Presence

Your social media profiles can generate qualified leads around the clock if you use them correctly. Do you have an active Facebook, Instagram, X, or YouTube page? Use it to attract potential customers!


If managing all of your accounts seems like too much work, focus on the one you have the biggest following on.


Use your social media platform to showcase your expertise by posting photos or videos of your previous projects and start conversations with your followers about how your services can help them with specific needs.


To build a strong social media presence, post helpful, valuable content regularly. It doesn't have to be every day, as many people used to think, but a consistent schedule can boost your strategy.


Pay Attention to Online Reviews

All business owners, not just remodeling experts, should pay attention to online reviews and strive to get positive feedback from customers.


Reviews can make or break a business. Before making a purchase or using a service, people look for comments from previous customers to find out if a company is trustworthy. So, positive feedback can help you gain trust with prospective leads.


Encourage satisfied customers to leave comments about their experience with your services and rate your company on Google, Facebook, Yelp, Angie's List, and other review platforms. Send them links to such pages to make the process easier.


But you shouldn't just focus on positive comments. Negative reviews can shed light on what you need to improve to make your business better. If you get complaints, resolve them promptly. This will show you're committed to customer satisfaction. For more ideas, consider web design for remodelers.


Other Home Remodeling Lead Generation Strategies


There are many other strategies to generate home remodeling leads and nurture them through the sales process besides the ones mentioned above. These are some examples:


  • Paid Advertising on Social Media or Through Google Ads: Design and launch ads to reach a targeted audience and drive traffic to your website.

  • Networking: Attend local events to build relationships with other professionals in the industry and generate referrals.

  • Paid-Per-Click (PPC) Advertising: Pay for each click on your ad to quickly attract potential customers.

  • Customer Referrals: Encourage satisfied customers to refer you to their friends and family by offering incentives.

  • Blogging: Share valuable content about home remodeling projects on your blog, such as tips or recommendations, to attract organic traffic and establish your expertise.

  • Posting on Houzz or Pinterest: Showcase your work and attract potential clients through highly visual platforms.


Final Thoughts: Start Generating Home Remodeling Leads Now!

Final Thoughts: Start Generating Home Remodeling Leads Now!


Leads are important for every business, and generating them is easier than you think. A few years ago, home remodeling companies attracted potential customers through word-of-mouth referrals. While it's still a very good strategy, digital marketing offers many more opportunities to reach wider audiences and grow client bases. You just need a solid plan and an attractive, functional website.


Contact Blue Collar Websites Today!

Do you need help with the latter? At Blue Collar Websites, we can help you build your online presence by creating and managing your website for just $97 a month. Call us at (740) 729-1010 and learn more about our services!

Comentários


bottom of page