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At Blue Collar Websites, we offer strategic web design for pool builders. Contact us today to learn more about a custom website unique to you.

Those who own a pool-building company need to have a professional website to showcase their abilities. The truth is that a pool builder site acts as the digital face of the business, and if contractors want to be seen and heard by potential customers, then it's essential that they give attention to this. At Blue Collar Websites, ensuring that a client's company stands out from the crowd is what we do best. We understand the fierce competition in the pool-building industry and make every effort to ensure that our customers get a head start. Our tailored services ensure that pool builders are visible in local searches and that their websites satisfy the criteria set out by search engines such as Google and Yahoo.


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Hire a web designer that's built many pool builder websites. The cost of our websites are so low, that it earning just 1 job per year will pay for itself.


Fill out 1 form that takes 5 minutes, and we'll take it from there. If the website isn't done within 2 weeks your first month will be free, guaranteed.


We don't force you into contracts, or tack on extra fees. We've kept all our clients because we do good work, not because we force them to work with us.


We are on-call to make unlimited website changes. We'll get your most recent job photos up or any other updates to the site done for you. YOU DO NOTHING!

Challenges in the Pool Building Industry

Running a successful pool-building business is not easy. The industry is plagued by multiple issues that could potentially affect a company's bottom line.

Lack of Visibility

Pool building services are not always in high demand, which is why many contractors believe that having a website is not necessary.

However, these businesses sadly end up struggling to obtain new clients. That's because the people of today no longer go on verbal recommendations or search the Yellow Pages to find what they are looking for. Now, they use their devices to search the internet to identify a suitable service provider.

By incorporating a well-designed pool builder website, companies can benefit from organic traffic and be seen by their target audience.


The reality is that competition is fierce in the swimming pool construction industry, which is why putting up a less-than-perfect website is the equivalent of a company shooting itself in the foot. With web pages that satisfy search engine criteria, businesses can rise above their competitors to establish themselves as experts.

Poor Communication

In a competitive industry, ensuring that a pool-building website facilitates communication is essential. When this is not prioritized, it's easy for users to lose trust in a business. By incorporating contact forms, live chat support, and more, swimming pool builders can create a better user experience, which promotes growth.

Little Emphasis Is Placed on Search Engine Optimization (SEO)

SEO is essentially the process of improving a website or designing it in a way that satisfies search engine criteria. This involves addressing various on-page, technical, and off-page elements to ensure that a webpage ranks well in search results.

Unfortunately, many pool builder websites do not center around SEO. Although much effort is made to make it look good, the site does not produce the results expected because it does not meet the requirements of search engine algorithms.

Our team understands the importance of SEO and will do a comprehensive analysis of the existing website, offering recommendations for improvement to get the company in front of its target market.

Trouble Building Trust and Credibility

Without well-designed web pages, pool-building businesses often struggle to build a good reputation. That's because many users will not trust companies that don't have a strong digital presence.

Blue Collar Websites understands this and will not only ensure that the company has a visually pleasing pool-building site but also that elements such as customer testimonials, social proof, strategically placed calls to action, and more are utilized.

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How Blue Collar Websites Can Help

To address these issues, Blue Collar Websites adopts a tailored approach. Here are some of the ways we can assist:

  • Optimization. Our team conducts expert SEO analysis and performs upgrades as necessary to ensure that clients have a great pool-building website that meets the standards set out by search engines.

  • Aesthetic appeal. In order for a swimming pool business to ensure user engagement, it's important that they have a site that is visually appealing. We understand the importance of this, and our team of design experts goes the extra mile to ensure that everything is pleasing to the eye.

  • Calls to action. Well-placed calls to action are crucial components of any website because they prompt a user to make a desirable move. This might include obtaining a quote, contacting the business, or signing up for a newsletter, which can help to boost conversion rates.

  • Brand values. Because swimming pool-building websites are the face of any company, it's important that the business' brand values are effectively portrayed. Clients can get the message across with the help of our competent designers.

  • Responsive design. The top pool-building websites incorporate responsiveness to ensure that users are able to navigate the site well. This includes ensuring that it is accessible on mobile devices.

  • Ease of use. Ideally, websites for pool builders should be user-friendly. When potential clients land on a site, they should be able to navigate it with ease and find what they are looking for.

The Blue Collar Difference

Finding an expert with expertise and experience in the pool design and construction industry is often difficult. However, finding a firm that is familiar with the challenges that pool builders face can be incredibly beneficial.

At Blue Collar Websites, we offer a wide range of web design services that are tailored to the needs and expectations of every pool company we work with. Our team treats every project as if it were for their own business and aims to offer exceptional customer service at every stage of the process.

Moreover, our passion for what we do filters into every project, offering the assurance that clients will get a professionally designed website that will hold their company in good stead.

Expert Help for Every Pool Building Business

When it comes to swimming pool design, construction, and repair, partnering with a design firm that has the skills to build a strong brand image can mean the difference between success and failure. Our job is to help build pool builders' websites that establish trust with potential clients.

We are prepared to go the extra mile to improve a company's visibility and, ultimately, its bottom line. Businesses can reach out to us by dialing (740) 729-1010 to learn more about our services.

Ready For A Custom Pool Builder Website?

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